When it was launched in 1985 by Bob Guccione Jr, SPIN hit newsstands and mailboxes with a self-deprecating but sincere introduction to readers: “The world needs a lot of things before it needs more magazines,” Guccione wrote. “However, I thought a lot of people might want SPIN, including myself.”

Thirty-eight years later, SPIN’s “imperfect, rough-edged, restless, insatiably curious” brand still stands, outlasting cassettes, CDs, most of the recording industry it set out to cover, and even its own print publication.

Pennant Digital has been a trusted audience development partner since Next Management’s’ acquisition of SPIN in 2020, overseeing the turnaround and new launches of social media accounts, producing native content while driving exponential organic growth to reach, engagement, and referral traffic.