Spin
Social Media  •  graphic design  •  Content Distribution  •  Traffic Acquisition  •  Video  •  podcasts  •  influencer marketing

When it was launched in 1985 by Bob Guccione Jr, SPIN hit newsstands and mailboxes with a self-deprecating but sincere introduction to readers: “The world needs a lot of things before it needs more magazines,” Guccione wrote. “However, I thought a lot of people might want SPIN, including myself.”

Thirty-eight years later, SPIN’s “imperfect, rough-edged, restless, insatiably curious” brand still stands, outlasting cassettes, CDs, most of the recording industry it set out to cover, and even its own print publication.

Pennant Digital has been a trusted audience development partner since Next Management’s’ acquisition of SPIN in 2020, overseeing the turnaround and new launches of social media accounts, producing native content while driving exponential organic growth to reach, engagement, and referral traffic.

iphone mock
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12x
instagram
impressions
in year one
171x
youtube views
in year one
435M
total accounts reached in 2022
spin post
tiktok screens
in 8 months
0 400K
tiktok
followers
0 75M
tiktok
views