Social Media • Newsletters • Podcasts • Content Distribution Traffic Acquisition • Graphic Design
Recurrent’s portfolio of iconic brands includes Pennant’s founding clients: Popular Science, Field & Stream, and Outdoor Life.
As the COVID-19 pandemic emerged during the early stages of our partnership, Pennant was trusted to collaborate with these historic brands through an important and tumultuous stage of their history, with projects including the production of sensitive live Twitter Q&As, digital issue rollouts, podcast launches, newsletter production, traffic acquisition through content distribution, and the development of commerce social accounts.
854k
tweet
impressions per
COVID-19 live Q&A
impressions per
COVID-19 live Q&A
ASK US ANYTHING PODCAST
- Launching a new podcast from the editors of Popular Science.
- #24 - Debut episode rank on Apple Podcasts’ US list
- 741K - Launch week organic impressions on social media
PopSci GOODS
- Launching a trusted review and recommendations brand from the gear experts at Popular Science
- 1.7 million social impressions in first 6 months
- 61K social engagements in first 6 months
- 55% newsletter open rate
+57%
newsletter
traffic in
in year one
traffic in
in year one
+33%
email open
rate in
year one
rate in
year one
+45%
newsletter
traffic in
in year one
traffic in
in year one
+26%
email open
rate in
year one
rate in
year one